Related : Picking The Right Fonts For Your Website: Simplified Guide Serif vs. The two most important and commonly used categories you need to be familiar with are Serif and Sans Serif. ![]() Comic Sans?! But before deciding what fonts fit best for your brand it’s important to understand the different typeface categories. When it comes to choosing fonts, the options are seemingly infinite: Helvetica? Times New Roman? Georgia Bold, perhaps? Or do you dare…. Brands that previously looked professional and sharp now appear unsophisticated. In the examples below, you can see that by simply changing the typography of these well-known logos, the personality and perception is entirely different. Hence, choosing the right font in your branding and website design is critical. ![]() ![]() Joe Rinaldi of Impact says that fonts provide the first impression of what your brand is.
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